Style Profile: Leila Kashanipour

Dec 01, 2012

This is a sponsored post in collaboration with Nokia.

Back in October Erin did a really fun post called Instagram Crush: Erica Cook / Moth Design. What a great idea. I love the app (you can find me posting at @sarahbaynesinteriors) – why not feature some of the instagrammers I find most visually intriguing to follow? One of those instagrammers is London-based Jewelry Designer Leila Kashanipour (@LeiVanKash).

I came to know of Ms. Kashanipour when the social media division of Finnish multinational communications and information technology corporation, Nokia, (best known in the United States as the world’s second-largest mobile phone maker after Samsung) got in touch with me about collaborating with them and LeiVanKash Jewellery on a unique fashion quest!

Armed with a Nokia Lumia 900 I will be joining lifestyle bloggers like JenniferKimmyMiraMonroeOla, and Tina in the task of selecting one of the five bespoke LVK collections and creating a mood board  (filled with individual style inspirations captured through the lens of the Lumia), to inspire Leila’s next jewelry creation in the collection of our choosing. Naturally, upon receiving my Nokia Lumia 900, I immediately instagrammed it with the fashion quest’s hashtag: #nokiaLVK. And even before my Nokia Lumia 900 arrived in the mail, I began following LeiVanKash Jewellery Jewelry Designer Leila Kashanipour – @LeiVanKash – on instagram. 

A little bit about the designer. After completing her studies at the University of the Arts: London, at Central Saint Martins and London’s Gemological Institute of America (GIA), Leila worked for such jewelry giants as Suzanne SyzStephen Webster, and Asprey before launching her very own LeiVanKash Jewellery in January 2011. Ms. Kashanipour’s jewelry designs are influenced by her bountiful Persian heritage, her love of 1970’s style, glam rock, and mystical traits of the natural world. Unsurprisingly, her work has drawn a cult following from stylish celebrities such as  Olivia PalermoRita Ora, and Pixie Lott.

What makes her so intriguing on instagram? Her range. I’ve included a section of images she’s posted in the last four weeks alone. She showcases everything from her outfits of the day (#OOTD in social media speak), to private event locales in Morocco and the Middle East, architectural pattern and detailing, fashion and style magazines in which her designs are featured, as well as more intimate moments with friends. And A LOT of her jewelry, of course!

Leila Kashanipour of LeiVanKash Jewellery is officially “Intriguing On Instagram,” in my book. Stay tuned on twitter with the hashtag #nokiaLVK to see how my fellow lifestyle bloggers and I are compiling our mood board imagery to inspire a new piece of LeiVanKash Jewellery.

Then in about two weeks, on Monday Dec 17, 2012, Leila  will select her favorite mood board based on each collection and five winners will receive a bespoke Nokia and LVK Jewellery chest containing the brand new Nokia Lumia 920 and a gorgeous LVK jewelry piece.  One lucky winner will also be whisked away to London in January to join Leila and make their jewelry piece come to life as part of her collection!

I’m so excited to be a part of this.

Images / @LeiVanKash & @SarahBaynesInteriors, on instagram /

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